There are brands that follow trends.
And then there are brands that simply keep doing what they have always done.
Mitchumm Industries was born in 1976 in Manhattan Beach, Los Angeles, from the creative mind of Daniele Tino — Dan to his friends. Surf trunks, bowling shirts, Hawaiian prints, palm trees and an unmistakable love for the American way of life. But Mitchumm was always something more. Behind its American soul was a strong Italian identity, rooted in Como and its tradition of craftsmanship. In 1982, the two worlds came together when Mitchumm opened its first monobrand store in Como — the city where our story continues today. The unforgettable Eighties brought cars, speed and adventure. Mitchumm became part of the world of international motorsport, from the Rallye des Pharaons and Paris–Dakar to Villa d’Este, and into the wild world of offshore powerboat racing. Dan always had his own way of looking at things: taking the classics and giving them a unique Mitchumm twist. Over the years, the brand was distributed through some of the finest boutiques and department stores around the world. Today, Mitchumm remains true to that spirit: a brand for the gentleman who loves beautiful things, but isn't afraid to get his hands dirty — preferably working on a beautiful vintage Porsche.
THE NEXT GENERATION In 2006, Dan's son Alessandro Tino joined Mitchumm as its creative force. Since 2022, Alessandro has continued the natural evolution of the brand, developing new collections while preserving the original DNA. Today, Mitchumm Industries is available through its flagship store in Como, online and a very small selection of retailers.
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